Marketing is an essential element to growing any business. Informing both potential and existing clients about the latest news within your organization will undoubtedly add to your bottom line. For the healthcare industry, marketing can often seem overwhelming. Testing out new marketing strategies is always a big step for any practice. Taking the initiative to change up your advertising can be the perfect way to draw attention to your organization.
Marketing in the medical industry can be done in numerous ways. Here are some of our top creative healthcare marketing ideas to help your health care organization grow.
Utilize Social Media
Social media is part of the normal routine for many people. Every day, we find ourselves scrolling through social media to entertain ourselves. Taking advantage of this concept is imperative when trying to market your business. Social media is the perfect platform to post creative visuals for your targeted audience. Utilizing platforms such as Instagram can be great exposure for healthcare practices. By posting before and after images, health tips or the many unique capabilities of a practice, there are numerous opportunities to showcase all your organization has to offer.
Make Promotions for Patients
Targeting the right audience is a crucial proponent when it comes to marketing. Ensuring that you are reaching both past and present clients is important. Appealing to your past audience can build trust and will continue to build loyalty for years to come. Creating a reward system is a great way to do this. For new clients, offering a discount for a first-time use can be a great way to market your practice. No matter the route you choose, promotions are bound to help you increase business opportunities.
Incorporate Reviews
When looking for a medical practice to rely on, the first thing patients do is look for reviews. Hearing feedback from past patients will draw potential clients to reach out to your business. Patient reviews can be a great way to promote credibility in your medical practices. Reviews are a fundamental tool for attracting new business. Create a simple and easy way to have your clients leave reviews. Avoid overcomplicating the review process to allow clients to feel inclined to interact. After receiving wonderful reviews from clients, your practice will be credited for its outstanding work.
Host a Digital Event
These days, it’s hard to hold networking or Q&A events. The great news is, Facebook, Zoom and other platforms make it simple to host a live digital event. Get your name out there by connecting with the local community in a personable way. These digital event opportunities allow you to engage with potential clients and provide useful information they want to learn. Making these connections between healthcare workers and patients not only builds trust but builds confidence to use your business in the future. Events are a great way for medical practices to gain exposure.
Create Media that Includes Your Staff
Creating the perfect posts to share to your media platforms may be difficult at first. In order to make stand outposts, all different types of media should be used. Both pictures and video are great sources to rely on. Creating fun and interactive videos with your medical staff is one of the best ways to introduce them to your client base. Make sure to keep your feed filled with pictures, videos, quotes, and anything else unique to your practice. Keep your clients informed, entertained, and engaged!
Digital Advertising
Technology has been continuing to advance and has changed our way of life for good. Taking the digital route when marketing your healthcare organization is an important tool to gain exposure and market your business. One way to do so is with pay per click advertising. But, run your ads online with a specific goal in mind. Whether your main goal is to gain clients, target a group of people, or to build brand awareness, digital marketing is an ideal way to do this. Create an ad that stands out amongst a crowd. Digital marketing is competitive, so it is important to be unique.
Utilize Video Mail
If you’re truly looking to make some noise in your local community, we suggest thinking out of the box and sending video mail to your target market. Video mail combines a traditional printed marketing piece and pairs it with an embedded video. This groundbreaking strategy will allow your recipient to watch, listen and read all about your organization. Both new and existing clients will be fascinated by the incredible features of these direct mail pieces. There’s no doubt you’ll be top of mind when it comes to any medical needs!
If you are looking for a new marketing strategy, we hope you’ll consider these tried and true healthcare marketing ideas. Each method allows you to showcase your organization in a way that will shine a light on your business and attract new clients.
Want to learn more about how to truly WOW your audience? The PrintAVizion team is here to help! Reach out today to schedule a free introduction call. We’re happy to show you all of the unique ways we can help your organization grow.