Video marketing has been dubbed as one of the most influential and important developments of the marketing world. Video is an integral part of selling your product, service or getting your brand and story out to the masses. When preparing and planning a video marketing campaign for your video in print materials, like video folders and video brochure, it’s important to utilize best practices.
Here are our top 5 secrets to make your video marketing campaign a booming success:
1. Incorporate Customer-Generated Content
Seeing real and authentic people using your product or service is an effective marketing strategy. This footage is an easy way to instill trust in your company and products and helps individuals visualize themselves in whatever it is that you are marketing. Include testimonials from these real clients and customers as well.
2. Let Your Personality Shine Through
Having an informative video may be educational and useful, but they aren’t always the most fun to watch. Presentation is everything. Having an interesting and humorous video can be more enjoyable and easier to follow. Don’t be afraid to add jokes that showcase your companies culture and character!
3. Explain What to Do After Watching
After watching your video, viewers need to know what to do next. The viewer should have a clear understanding of what you can do for them and how to get started. Consider including a call to action such as an emailing, calling or visiting your website for more information.
4. Video Length
People have a lot going on, so it’s important to capture their attention quickly and effectively.
Include any important details and keep your viewers entertained in less than 5 minutes. The longer your video the less people will watch the entire video and therefore miss the call to action.
5. Tell A Story
Rather than concentrating solely on your company, product, and mission, try to bring in your audiences’ focus with a story. Shying away from the hard sell will increase engagement and leave a lasting impression. Prove how your company will make a difference in their life.
When done right, video marketing is a highly effective strategy. These days, videos can be embedded into anything from books to brochures and boxes. No matter which unit you choose, you will instantly capture your target market’s attention! At PrintAVizion, every video unit is fully customizable, inside and out, to match your branding. Showcase your business in an efficient and unforgettable way!
Contact us today to learn more.
Frequently asked questions
How long should a marketing video be?
Keep it under five minutes. The longer the video, the fewer people watch to the end, which means more viewers miss your call to action. For a video brochure, a 256 MB player holds about 10 minutes of video, so a short piece fits easily.
Why should I use customer-generated content in my videos?
Footage of real people using your product or service builds trust in your company. It also helps viewers picture themselves using what you sell, and adding testimonials from real clients strengthens that effect.
Is it okay to use humor in a business marketing video?
Yes. Informative videos are useful but not always fun to watch, while an interesting, humorous video is more enjoyable and easier to follow. Jokes that reflect your company’s culture and character help your personality come through.
What call to action should a marketing video include?
Tell viewers exactly what to do next, such as emailing, calling or visiting your website for more information. They should finish the video understanding what you can do for them and how to get started.
Why tell a story instead of just describing my product?
A story draws in the audience’s attention, while a hard sell pushes viewers away. Showing how your company will make a difference in their life increases engagement and leaves a more lasting impression than focusing only on your product and mission.
