Having a Strategy is Essential to Video Marketing
Do you have a video strategy or are you haphazardly putting video content together whenever you get a chance and sharing it in random channels online?
Videos come in many shapes and sizes and different videos will achieve different goals.
Did you know that before reading any text, 60% of your website visitors will watch a video if available?
They say a picture is worth a thousand words, and recent studies have found that one minute of video is worth 1.8 million words. Consumers want quick and easy access to information, making watching a video much more desirable than reading a lengthy text. The more short videos that can be found either about or created by your brand, the better luck you’ll have reaching your audience and becoming a real influencer in your industry.
In a business climate dominated by technology, video marketing has emerged as a leading way for marketers to both influence and engage their target audience. While using video content in your company’s marketing strategy used to be an option, now it’s a necessity. Businesses that use video are far more likely to influence their audience in search, on social media, and on their website.
To learn how your business can leverage videos in both traditional and non-traditional ways, contact us today for a FREE consultation!
Discover how videos can also be used in tangible marketing in Video Brochures, Video Books, Video Business Cards and other marketing collateral that we can embed video screens into to get your video message directly into your audience’s hands.