Your business card, also known as a “calling card” can be a key to your success. It’s a marketing tool that helps your potential customer remember you and provides a way for them to contact you in the future. BUT if the business card is poorly designed or has incomplete information, it’s not only unprofessional but also ineffective and will surely find its way to the waste bin.
Make sure your business card advocates for your company, your products and services, and you! Below are some common mistakes to avoid:
- Unprofessional Card Design – Whether it’s a simple or dynamic design, both can be professional and pleasing to the eye.
- Oversized Card – Keep with a standard size, typically 3.5 x 2 inches.
- Too Small a Font Size – Make sure the text is big enough for most people to read easily. If not, your card may get passed up for someone else’s.
- Poor Color Choices – Select colors that are neither too bright nor too dull, but that pop against the background and other colors being used in the overall design.
- Missing Contact Information – Don’t forget to include all the avenues to get in touch with you such as your address, email, website, phone number, and any other important information.
Start with a high-quality business card using a nice cardstock. This gives you the right foundation to build upon. Below are a few business card tips for a powerful connection, attracting prospects to your business:
- Logo & Tagline – Your business card is an extension of your brand, so never forget to use your logo and tagline which will make you more memorable. Don’t yet have a logo and tagline? Contact a professional marketing agency or designer to assist you.
- Contact Information – The main motive of a business card is to have the potential customer contact you eventually. If your business card doesn’t have all the avenues to contact you, then the business card is less effective. Also, don’t break the connection by sending prospects to a phone number or email that you don’t check often. Include only the contact information that you check regularly.
- Include Your Website (but not your homepage) – You heard that right. The primary goal of a business card is to attract people to launch a business relationship with you. We suggest creating a web page with a nice welcome message and a short introduction video so that people get to know you better. That “Get in Touch” or “Schedule a Call” URL is what should go on your business card.
Lastly, give your business cards a creative touch. If you can’t think of any good ideas or don’t know where to begin, our team at PrintAVizion is here for you. Contact us now!