The Reality TV Marketing Playbook: How Brands Are Creating Ongoing Storylines That Keep Audiences Hooked

You know that feeling when you’re three episodes deep into a reality show at 2 AM, promising yourself “just one more episode” while simultaneously texting your friend about the drama? Well, the smartest brands have figured out how to create that exact same addictive experience with their marketing. They’re not just selling products anymore. They’re […]