Direct response copywriting · Dan Kennedy trained Words that make people pick up the phone.
Headlines that stop the hand, stories that hold attention, offers they can't ignore and a call to action that gets answered. Copy for your video brochures, boxes, mailers and video scripts, written by a team with 30+ years of direct response behind it.
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What is direct response copywriting?
Direct response copywriting is writing built to get a measurable action, like a call, a booked meeting or a sale, instead of just building awareness. PrintAVizion writes the headlines, inside copy, video scripts, offers and calls to action for video brochures, boxes and mailers, using the direct response methods Devin Herz learned under Dan Kennedy. Copywriting is quoted with your project and itemized in your estimate.
The red pen
Same message.
Different result.
Most marketing copy talks about the company. Ours talks to the one person holding the piece, and tells them what to do next.
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Example rewrites for illustration. Your copy is written around your real audience, offer and proof.
How we write
Clever doesn't sell.
Clear does.
The direct response rules behind every headline, script and offer we write.
Write to one reader
We picture the one person opening the piece, their problem and their objections, and write to them, not to a market.
The headline does the heavy lifting
Most people only read the headline. It has to promise a benefit big enough to earn the next sentence.
Lead with them, not you
Your awards and history matter only after the reader sees what is in it for them. Benefits first, credentials second.
Prove every claim
Numbers, names, testimonials and the video itself. Specific proof beats adjectives every time.
Make an offer
A reason to act now: a demo, a sample, a consult or a bonus, with a deadline that is real.
One clear call to action
Call, book, text, tap or reply. One ask, said plainly, placed where the video leaves them ready.
Where the words go
Every word has a job,
from cover to call.
A video brochure is a sales conversation in four beats. We write every one, so the print and the video tell one story.
Earn the open
A headline and teaser that make the piece impossible to set down unopened.
Hold attention
A video script with a hook in the first seconds, one message and proof the viewer can see.
Answer the objections
Inside copy, captions and testimonials that back up the video and handle the "yes, but".
Get the response
An offer, a deadline and one call to action, plus the follow-up letter or landing page behind it.
Who writes your copy
Trained by a legend.
Tested in the mailbox.
Under the mentorship of direct response legend Dan Kennedy, Devin Herz learned to write copy that is judged by one thing: the response.
- 30+ years of direct response marketing
- Copy, design and video planned at the same table
- Backed by the award-winning agency Boss Level
Client result · HVAC
Close rate from
10% to 50%.
Rob Ambrosetti put a video brochure in front of every homeowner before the sales conversation. The message answered their questions before he walked in, and his close rate went from 10% to 50%.
See the HVAC sales system →Reviews
What clients say.
Jen and Devin are awesome! Very easy to work with and provided us with some innovative ideas and solutions beyond our original project scope. Fulfillment of our entire project was perfect and even arrived earlier than expected!
Overall, it was a very positive experience working with the PrintAVizion team! They followed our design requests very closely and met all deadlines we had agreed upon. 100% recommend.
I worked with Jen on a small run of 115 video brochures for a client project. The communication was fast, clear and thorough. They were even able to accommodate a very last-minute video file change during production.
What is direct response copywriting?
Direct response copywriting is writing designed to get a measurable action, like a call, a booked meeting or a purchase. It uses a strong headline, a clear benefit, proof, an offer and one call to action, and it is judged by how many people respond.
How much does copywriting cost?
Copywriting is quoted with your project based on what you need written, like cover and inside copy, a video script or follow-up pieces. It is itemized in your formal estimate.
Do you write video scripts too?
Yes. We write scripts and storyboards for the video on your screen, so the print and the video tell one story. See our video production work.
Can you edit copy I already wrote?
Yes. Send your draft and we will sharpen the headline, tighten the story, strengthen the offer and make the call to action clear, keeping your voice and facts.
Who writes the copy?
Copy is led by co-founder Devin Herz, who has 30+ years of direct response marketing experience and was mentored by Dan Kennedy, working alongside our designers and video team.
What do you need from me to start?
Your audience, your offer, your goal and any proof you have, like results, testimonials or case studies. A 30-minute call is usually enough to get the first draft started.
Your next step
Let's write the words that get the call.
Tell us who you want to reach and what you want them to do. We will write the piece that gets them to do it.
Prefer to talk? (813) 803-5200 · Mon–Fri, 9am–5pm ET. A person answers.