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The Death of the Cold Call: How Video Mailers Are Replacing Traditional Sales Outreach

video mailers

The cold call is dying a slow, painful death. After decades of declining response rates, increased call blocking technology, and growing consumer resistance, traditional phone-based sales outreach has become an exercise in futility for most organizations. Smart sales professionals are abandoning this outdated approach in favor of a revolutionary alternative: video brochures that transform cold […]

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