The 80/20 Rule of Video Content: What Belongs in Your Brochure vs. What Doesn’t

Imagine sending out a sleek video brochure, complete with a shiny video player nestled inside luxury video packaging solutions, only to have the recipient skip right past the acid test—the video itself. It’s like getting a gourmet cake but eating only the frosting. We’ve all been there—stuffed brochure in hand, but wondering what really matters. […]
