The Unboxing Experience: How Video Mailers Trigger the Same Brain Response as Luxury Gifts

Imagine this: you come home, spot a package at your door, and for a brief, glorious moment, you forget you’re a grown adult with a Wi-Fi bill. You tear it open like a kid at Christmas—only to find, not a pair of socks from Aunt Edna, but a sleek, custom-built video brochure nestled in luxury […]