As graduation season approaches, universities face a unique opportunity to deepen their connections with alumni. Graduation isn’t just a time for celebration; it’s a moment when alumni reflect on their academic journey and remember the institution that helped shape their future. It’s also an important time for universities to nurture alumni relations, keeping them engaged, connected, and proud of their alma mater.
In a world where digital communication is ubiquitous, standing out is more challenging than ever. Email newsletters, social media updates, and event invitations can often get lost in the noise. To truly capture alumni attention and create lasting impressions, universities are turning to an innovative solution: video brochures.
What Are Video Brochures?
At the intersection of traditional print and modern digital marketing, video brochures offer a dynamic and interactive way to engage recipients. These innovative marketing tools combine a high-quality printed brochure with an embedded video screen, allowing universities to send personalized video messages directly to alumni.
When opened, the video automatically plays, creating a powerful multi-sensory experience. Whether it’s a message from the university president, highlights from recent alumni events, or an invitation to support the institution’s future, video brochures provide an engaging medium that captures attention like never before.
Why Video Brochures Are Perfect for Graduation Season
1. Personalized Communication
Graduation season is a time of deep emotional connection for many alumni. Sending a personalized video message can help universities create a more meaningful interaction. A heartfelt thank-you from a university leader, a highlight reel of memorable moments from the year, or a message from former classmates can make alumni feel valued and appreciated.
By delivering these messages in video format, universities can evoke emotion and connect with alumni on a deeper level. Personalized video messages have the power to strengthen relationships and foster a sense of belonging, making alumni feel more inclined to engage with the institution again.
2. Showcasing University Achievements
Video brochures offer a perfect platform for universities to showcase their recent successes. Graduation season is an ideal time to highlight new academic programs, major achievements, student accomplishments, and alumni successes. By presenting this information through high-quality video content, universities can convey their growth, vision, and impact in a more compelling way.
Video brochures offer a great opportunity to share campus renovations, upcoming events, and future goals, inspiring alumni to stay connected and continue their relationship with the university.
3. Driving Donations and Engagement
A key goal for many universities during graduation season is to inspire alumni to give back. Video brochures can serve as a tool to promote fundraising campaigns or encourage alumni to contribute to scholarships, endowments, or academic initiatives. With the power of video storytelling, universities can show alumni exactly how their contributions make a difference, creating an emotional connection that drives support.
Video brochures with embedded QR codes or calls-to-action can make it easy for alumni to take immediate action, whether it’s making a donation, RSVPing for an event, or exploring further university programs.
4. A Unique, Memorable Keepsake
Graduation season often brings about nostalgia. Sending a video brochure creates a lasting keepsake that alumni are likely to keep. Unlike standard print materials, which may get tossed aside, video brochures are unique and engaging enough to be treasured.
Alumni will be more inclined to share the experience with friends and family, and they may even keep the video brochure as a memento of their time at the university. This increases the chances of your university’s message reaching further audiences and staying top-of-mind.
5. Standing Out in a Crowded Inbox
In today’s digital age, inboxes are flooded with generic emails and social media posts. A video brochure stands out as a unique and innovative way to capture attention. As a physical item, it avoids the clutter of digital messages, ensuring that alumni receive something tangible, memorable, and worthy of their time.
The Power of Video Brochures in Alumni Engagement
Video brochures represent a powerful shift in how universities engage with their alumni base. Combining the personal touch of traditional direct mail with the interactivity and engagement of digital content, these tools offer a way to build long-lasting relationships that go beyond graduation day.By integrating customized video messages, storytelling, and calls-to-action, universities can foster stronger alumni connections, boost engagement, and even drive future contributions—all while creating a memorable experience that will resonate for years to come.
Ready to Make Your Alumni Campaigns Unforgettable?
Looking to leave a lasting impression on your alumni this graduation season? PrintAVizion specializes in customizable video brochures that bring your brand to life. Whether you’re looking to engage alumni, promote upcoming events, or increase donations, our video brochures will help you create a memorable, impactful experience.
🎥 Let’s make your message unforgettable.
Contact PrintAVizion today and start creating personalized video brochures that will keep your alumni engaged, connected, and excited about your university’s future! Start your journey with PrintAVizion.
