CASE STUDY
“The moment donors opened the brochure and the ocean footage sprang to life, we knew we had something special. These pieces sparked conversations - and contributions - we’d never achieved with email or print alone. We can’t wait to deploy them again.”
4ocean Objectives
- Deepen emotional engagement with top-tier donors and corporate partners.
- Clearly communicate 4ocean’s impact and expansion goals without relying on lengthy slide decks.
- Deliver a sustainable, reusable piece that reflects the foundation’s commitment to the environment.
- Achieve rapid production in time for the spring fundraising tour.
Video Brochure Results
- Donor presentations achieved the highest response rate of any 4ocean campaign, with multiple seven-figure commitments secured during the initial tour.
- Board members reported that the brochure’s “open-and-play” experience cut meeting times in half while doubling follow-up conversations.
- Post-campaign surveys showed that recipients recalled key mission statistics at twice the rate of those who only received digital materials, underscoring the power of multi-sensory engagement.
- The success prompted 4ocean to place a re-order for an upcoming corporate sponsorship roadshow, validating ROI and cementing a long-term partnership with PrintAVizion.