CASE STUDY
“Watching principals open the book and immediately lean in was game-changing. The video books took our mental-health story out of PowerPoint purgatory and put it straight into their hands - and their budgets.”
NFL & Everfi Objectives
- Motivate superintendents and school counselors to adopt the Mental Wellness Edition at scale.
- Showcase the NFL’s star-powered PSAs while underscoring clinical credibility supplied by EVERFI psychologists.
- Provide an “unplugged” demonstration piece that works even when Wi-Fi is unavailable in admin offices.
- Meet an aggressive six-week rollout window ahead of the NFL’s Mental Health Awareness Month activations.
Video Brochure Results
- Fast-Track Adoption: Districts representing all 32 NFL markets opted in during the first campaign cycle, driving the program past the two-million-student milestone ahead of schedule.
- Meeting Efficiency: Administrators reported that the video book cut explanation time by 50 %, allowing EVERFI reps to book back-to-back demos and accelerate sign-off.
- Stakeholder Excitement: Board members consistently kept the books on desks for future reference, citing the “wow factor” and ease of replay during budget discussions.
- Expansion Orders: EVERFI placed a second run of video books for its “Keys to Financial Literacy” curriculum after witnessing the Mental Wellness Edition’s success, solidifying a multi-year partnership with PrintAVizion.