Video helps a business stand out, leave a lasting impression, explain who it is and strengthen its brand. A video mailer puts that video inside a printed piece with an HD screen, so prospects watch it in hand.
Are you looking for a groundbreaking way to WOW your target audience? Look no further because we’re going to let you in on a secret – VIDEO is the way to make a true impact on your audience. In this article, we will cover some advantages of video in marketing.
Bring Your Business into the Future with Video
In today’s digital era, video has become a powerful tool. Video marketing is one of the most effective ways to grab your audience’s attention. Video allows you to begin that much needed connection with your target market that you can’t get from customary marketing strategies.
Is your business taking advantage of video? If your answer is no, now is the time. If your business is already utilizing video, we have an innovative solution for you to consider.
What is a Video Mailer?
With the pandemic affecting everyone’s daily lives it’s time to think outside of the box. Typical marketing strategies won’t cut it. Events are canceled, meetings are limited – your business needs something different. Bring your product/service directly into your target audience’s hands with a video mailer.
A video mailer combines a traditional printed mail piece with an embedded screen. The tech-savvy mailers allow the recipient to read, watch, and listen to everything about your company. Video mailers can include boxes, brochures, folders, books, and more. At PrintAVizion, we can embed a video into almost any print solution!
What Can Video Mailers Be Used For?
Video mailers are customizable to your needs. Most times, companies utilize video mailers to generate leads and grow their business. As a unique sales tool, these mailers can be sent to your target audience to introduce them to your company. Additionally, video mailers can be used as a follow up after a meeting.
4 Advantages of Video
There is no denying the impact a video mailer will leave on your target audience. This one of a kind direct mail piece is guaranteed to get your business noticed!
Helps you stand out: A video mailer is a perfect way to differentiate your business from the competition. While most businesses are sending postcards that get thrown in the trash, your video mailer will catch their eye from the second it hits the mailbox.
Leaves a lasting impression: The combination of a traditional marketing brochure paired with a cutting-edge video is sure to create an unforgettable experience for your target market. Not only will the recipient watch it over again, but it’s also likely they’ll share it with their friends, family, and neighbors. Each person that views your video mailer will walk away remembering your company!
Allows your customer to understand you: Watching a video is the most effective way to get your message heard. In a short video, you can explain who you are, what you do, and how you can help your audience. Seeing and hearing you will allow your client base to understand you from the first watch. Your video will build the level of comfort and trust that will in turn create loyal customers.
Strengthens your brand: A video mailer will help tie together your brand. The colors, logos, and overall design of your brand should be consistent throughout all marketing efforts, including your website, printed materials, and video. All of these elements together will help create a consistent look that your target audience will come to recognize and remember.
How Can PrintAVizion Help?
At PrintAVizion, we have been helping businesses just like yours find marketing success. We utilize only the highest quality video components in our mailers. Our units come in a range of screen sizes, from 3″ to 10″. Our video mailers feature HD screens, flash memory, and are rechargeable. We guarantee our work!
Count on our team to work with you to create the perfect piece of mail for your target audience. If you haven’t yet utilized video marketing for your business, don’t worry – our team is also available to assist with creating a one of a kind video to use in your video mailer.
Ready to learn more? Contact us today to schedule your FREE introduction call. The PrintAVizion team is dedicated to creating a video mailer that will make a true impact for your business. Reach out to learn how we can revolutionize your marketing efforts!
Frequently asked questions
What are the main advantages of video in marketing?
Video helps you stand out, leave a lasting impression, let customers understand you and strengthen your brand. In a short video you can explain who you are, what you do and how you help, which builds the comfort and trust that turns prospects into loyal customers.
What is a video mailer?
A video mailer is a printed mail piece with a built-in screen that plays your video. Recipients can read, watch and listen in one piece, and the format can be a box, brochure, folder, book or almost any other print piece PrintAVizion produces.
What are video mailers used for?
Most companies use video mailers to generate leads, sending them to a target audience as an introduction to the business. They also work well as a follow-up after a sales meeting, keeping your message in front of the prospect while they decide.
Do video mailers need a computer or internet connection to play?
No. Video mailers have an HD screen, built-in flash memory and a rechargeable battery, so the video plays on its own when the piece is opened. The battery runs 2 to 3 hours and recharges by USB in about 2 to 3 hours.
Can PrintAVizion make the video for my mailer?
Yes. If you do not have a video yet, PrintAVizion can produce one, and it can also write copy and design the printed piece. Videos load onto the player as MP4 files over USB, and a 256 MB player holds about 10 minutes of video.
