CASE STUDY
“Jen, John and Devin!!! These LOOK INCREDIBLE! 😊 Thank you and your team so much… You can certainly count on your services being used again very soon!!!”
Malynda Washington
Atlanta Hawks
Atlanta Hawks × State Farm – “Million Meal Pack” Video Folder
- Fill six 90-minute packing shifts with 800-1,000 volunteers each.
- Educate stakeholders on Georgia’s hunger crisis (1 in 9 residents, 1 in 8 children).
- Showcase the Hawks–State Farm legacy of community service to attract corporate support.
- Deliver a premium leave-behind that would excite internal teams and influencers enough to share.
Video Brochure Results
- Volunteer Momentum: Registration surged and all 5,000+ spots were claimed ahead of the September 9 event, enabling the team to pack the full 1,000,000 shelf-stable Jambalaya meals in a single day
- Office Buzz: The pieces became an internal sensation—“These LOOK INCREDIBLE! … They’re such a big hit in the office” (Malynda Washington, Atlanta Hawks).
- Repeat Business: “Your MMP brochures were such a success, we must circle back 😊” (Malynda Washington). The Hawks’ Chief Communications Officer has already engaged PrintAVizion for the next project, validating ROI through immediate re-orders.
- Brand Lift: By merging video with premium print, the Hawks elevated their community-impact narrative beyond email and social posts, reinforcing their reputation as a purpose-driven franchise