CASE STUDY
"The video brochure was our secret weapon. Sponsors didn’t just hear about the impact—they felt it the moment the screen lit up. It simplified complex giving levels and inspired unprecedented generosity for San Antonio’s future innovators."
NFL & Everfi Objectives
- Raise significant funds to underwrite Core4’s annual STEM programs.
- Showcase the real-world impact of STEM careers to students, parents, and potential sponsors.
- Present tiered sponsorship levels in a format that is both memorable and easy to understand.
- Provide a portable, Wi-Fi-free demo piece for boardrooms, luncheons, and site visits.
Video Brochure Results
- Record-breaking funds secured, enabling full sponsorship of buses, workshops, and a new STEM competition series.
- Decision-makers reported an immediate understanding of sponsorship value; many committed on the spot after viewing the tier graphic.
- Post-campaign surveys showed a sharp rise in middle-schoolers who could name at least three STEM career paths, underscoring the brochure’s ripple effect on awareness.
- Media coverage amplified by the brochure’s visual storytelling led to additional in-kind donations of lab equipment and volunteer hours.