Why Cold Calling Died and Video Postcards Are Leading the Sales Resurrection
Discover how innovative video postcards and physical video communications are reviving personal sales outreach in an age of digital rejection. The Death of Cold Calling Cold calling is officially dead, and the statistics prove it. Success rates have plummeted to less than 2%, with the average salesperson needing to make 52 calls just to book […]
The Millennial CEO’s Secret: Why Young Executives Are Doubling Down on Video Mailers
While traditional executives cling to outdated marketing methods, a new generation of millennial CEOs is quietly revolutionizing business communications through an unexpected medium: video brochures. These digital-native leaders, who grew up with smartphones and social media, are embracing the tactile, premium experience of video mailers to cut through digital noise and create meaningful connections with […]
Trade Show Tragedy: Why Your $10K Booth Investment Is Actually Worthless
The harsh reality hits most businesses six months after their last trade show: despite spending $10,000, $20,000, or even $50,000 on booth space, design, travel, and staff time, they have virtually nothing to show for it. No meaningful leads, no closed deals, and certainly no return on investment that justifies the massive expense. This scenario […]
The Talent Wars: Why Top Candidates Ignore Job Posts But Can’t Resist Video Recruitment
Your dream candidate just scrolled past your job posting faster than they skip ads on YouTube. While you’re crafting the perfect bullet-pointed job description that sounds exactly like every other company’s posting, top talent is actively avoiding your recruiting efforts because they look boring, generic, and completely forgettable. Here’s the brutal reality: the best candidates […]
Direct Mail Revolution: How Video-in-Print Is Making Mailboxes Exciting Again
Remember when getting mail was actually exciting? Before bills and credit card offers turned mailboxes into daily disappointment dispensers, people used to rush to check what arrived. Those days seemed gone forever until video brochures and video in print solutions started showing up and suddenly made opening mail feel like unwrapping presents again. Here’s the […]
Beyond Numbers: How Financial Firms Use Video Brochures to Build Trust During Tax Season
Tax season can be overwhelming for individuals and businesses alike. As financial firms compete for attention, building trust and credibility is crucial. While traditional ads and email campaigns can get lost in the noise, video brochures provide a unique, high-impact way to connect with clients on a deeper level. By blending the tactile appeal of […]
Hop Into Engagement: How Video Greeting Cards Make Easter Marketing Unforgettable
Easter isn’t just about chocolate bunnies and colorful eggs—it’s a prime opportunity for brands to connect with customers in a meaningful and memorable way. While digital ads and email campaigns flood inboxes, one marketing tool truly stands out: video greeting cards. These innovative, high-impact mailers blend the warmth of traditional greetings with the power of […]
Love at First Sight: How Luxury Brands Use Video Brochures to Captivate Customers
In the world of luxury, first impressions matter. Customers expect exclusivity, elegance, and a memorable brand experience. While digital ads and high-end websites play their part, luxury brands need something tangible and immersive to truly capture attention and build an emotional connection with their audience. Enter video brochures—a game-changing marketing tool that combines premium print […]
How Brands Can Use Video Brochures for Valentine’s Day Marketing Campaigns
Valentine’s Day is a golden opportunity for brands to connect with their audience on an emotional level. With consumers actively searching for meaningful gifts and experiences, businesses must craft compelling marketing campaigns that stand out. Enter video brochures — an innovative blend of print and digital media that captivates, engages, and converts. Why Video Brochures […]