These days, you are either winning in marketing, or you are missing out on marketing opportunities. Our goal, as marketers, is to educate businesses on the way to win within the market.
A sure way to win with marketing in 2020 is by utilizing video brochures.
Benefits of Implementing Video Brochures into Your Marketing Strategy
- You stand out from your competition
How many brochures have you ever received that gave you an emotional response and eventually caused you to create an acquisition decision? Odds are you can’t think of many or any for that matter…
Every brochure you get these days appears to be similar. You may see images and several paragraphs and perhaps a number of testimonials. That simply isn’t enough to capture the eye of potential clients in our video crazed world.
People want to see your product or service in action and develop that emotional response with your brand. That is exactly what video brochures bring to the table.
Many companies are finding that
videos are increasing their business and brand recognition, but there are still a large number of businesses that aren’t taking advantage of video technology.
Standing out from your competition is the name of the game in business and video brochures are a sure way to do that.
- They Enable You to Make an Impact in Direct Marketing
If your business is targeted around
building and maintaining relationships (especially in the sales process) video brochures are a necessity.
Why? This is because video brochures will facilitate building those relationships. Think about it, your prospective clients are used to the traditional meeting that consists of:
- The introduction, where that salesperson asks a ton of questions about you.
- They start to illuminate what they are doing or how their product will add value.
- And then they justify how that product or service benefit you.
You have heard this thousands of times, and it stops feeling personal after some time. It simply feels like they will say something to urge you to place money down on the same day.
With a video brochure, it just changes the way this interaction occurs.
Instead of just talking about your business,
you’ll be able to show someone your business. If the video is done right, you’ll be able to get a prospective client interested the minute they find something useful in that video.
An interaction targeted around a creative way to brand your business is what makes a difference. The embedded video within that brochure, alone, is enough to spark inspiration within a client. In turn, this helps you build relationships a lot easier.
- Permits for More Marketing Opportunities
Every successful
marketing campaign requires a unique approach. Video brochures will accomplish a variety of unique opportunities such as:
- Providing demonstrations and how-to videos concerning your standout products.
- Launching new ideas and products – keeping your customers informed.
- Providing company insight or first-hand expertise within the company.
- Highlighting vital customer testimonials.
Any approach you will be able to creatively implement video for your target audience is something that may enormously benefit your business.
Whether your business is a large-scale corporation with thousands of employees, or you are a small neighborhood business trying to expand, implementing this technology into your business could be a great asset.
With this technology, the possibilities are endless for your business. Whether you are an attorney, a doctor, a real estate agent, or an owner of a retail store, video brochures allow you to create the best first impression.
When looking for the solution to building up your brand identity, look no further than an amazing video brochure.
Contact the video Marketing Specialists at PrintAVizion today!!
Frequently asked questions
Why should my business use video brochures?
Video brochures help you stand out from competitors whose brochures all look alike. They show your product or service in action and create the emotional response that drives a buying decision, which a page of images and paragraphs rarely does.
How do video brochures help in relationship-based sales?
They let you show your business instead of only talking about it. Prospects are used to the same scripted sales meeting, so a well-made video that offers something useful sparks interest early and makes relationships easier to build.
What can I put in a video brochure?
Common uses include product demonstrations and how-to videos, new product launches, company insight or first-hand expertise, and customer testimonials. Any creative use of video that serves your target audience can work, and PrintAVizion can produce the video if you need one.
Are video brochures only for large companies?
No. They work for a corporation with thousands of employees and for a small neighborhood business, and for attorneys, doctors, real estate agents and retailers alike. Custom orders start at 30 pieces, and blank video players are available with no minimum.
How much does a custom video brochure cost?
Custom video brochures run $26 to $74 per piece depending on screen size, cover, quantity and finishes. For example, a 5 inch Prime brochure is $54 each at 30 pieces and $26 each at 500, and PrintAVizion provides an itemized estimate within 48 hours.
