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All Blog articles · page 9.
BlogBlack Friday is for Consumers. Video Brochures Are for B2B Thanksgiving Magic
For B2B, Thanksgiving beats Black Friday discounts: a personalized video brochure or mailer delivers a demo or testimonial that decision-makers watch, keep on their desk and rewatch.
Nov 28, 2025 · 5 min read
BlogGratitude That Actually Gets Opened: Thanksgiving Client Appreciation with Video Brochures
A Thanksgiving video brochure turns a thank-you into a personal message clients open, watch and keep. Send it to your top clients a week or two before the holiday and keep the video short and warm.
Nov 26, 2025 · 6 min read
BlogTrade Show Survival Kit: Why Video Brochures Are Your Secret Follow-Up Weapon
Video brochures make trade show follow-up stick. Sent two to three weeks after the show, the built-in video replays your pitch with no app or buffering, and NFC tags can link to more content.
Nov 21, 2025 · 5 min read
BlogThe Sustainability Question: Are Video Brochures Actually Eco-Friendly?
Video brochures can be eco-friendly when built with intention: recycled or recyclable materials, rechargeable batteries, reusable designs, sustainable fulfillment and clear disposal guidance.
Nov 19, 2025 · 5 min read
BlogEducation-First Selling: Turning Your Video Brochure Into a Mini-University
Education-first selling turns a video brochure into a mini-course: short videos teach prospects through tutorials and explainers, print reinforces the lesson, and trust builds before the first sales call.
Nov 17, 2025 · 5 min read
BlogThe 58% Problem: Sales Cycles Are Longer, Video Brochures Make Them Memorable
58 percent of buyers say they need more touchpoints before committing. Video brochures keep a brand memorable through long sales cycles because they sit on desks, get replayed and get passed to decision-makers.
Nov 14, 2025 · 6 min read
BlogFrom Anonymous to Advocate: Using Video Brochures in the Self-Directed Buyer Journey
Video brochures fit the self-directed buyer journey: they grab attention in the mailbox, personalize evaluation, link to booking pages by NFC or QR code, and help turn customers into advocates.
Nov 12, 2025 · 5 min read
BlogUnbox the Wow: The Psychology Behind Video Gift Boxes That Captivate and Convert
Video gift boxes work because opening one engages sight, sound and touch at once, turning curiosity into attention. That unboxing moment plus a personal story helps recipients remember the brand and act.
Nov 10, 2025 · 5 min read
BlogThe Reusability Factor: Video Brochures That Get Passed Around (Not Thrown Out)
Video brochures get kept and passed around because they play without wifi or plugs, feel premium and can be loaded with new videos, so one piece keeps working for months instead of landing in the trash.
Nov 6, 2025 · 5 min read
BlogThe QR Code Revival: Bridging Your Video Brochure to the Digital Universe
Adding a QR code or NFC tag to a video brochure links the printed piece to landing pages, offers and demos, keeps the content current after it is mailed and lets you track who engaged with it.
Nov 3, 2025 · 5 min read
BlogSpooky Good Marketing: How Halloween Themed Video Mailers Cast a Spell on your Audience
Halloween video mailers turn direct mail into a themed mini-movie. Spooky packaging, a short playful video and NFC extras make the piece a keepsake instead of another flyer that gets tossed.
Oct 31, 2025 · 5 min read
BlogHumor Meets Haunt: Unmasking the Funniest Halloween Ad Campaigns Ever
The funniest Halloween ads, like Snickers' Horseless Headsman, mix fright with humor so people remember and share them. Video brochures and mailers in themed packaging bring that surprise to print.
Oct 29, 2025 · 5 min readNew to video in print?
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