Are you struggling to find new HVAC lead generation ideas? If you haven’t explored the power of video marketing for your business, now is the time to do so. Video marketing is one of the most successful ways to showcase all that your HVAC company has to offer in a way that is exciting and easy to follow. Many companies are already seeing incres
Here are some of the most important benefits that video allows your business to do:
Make a Personal Connection
These days, it’s hard to come close enough to anyone to have a conversation and make a true connection. Relying on video marketing is an efficient way to build the foundation of your client relationship. Through your video, you can explain the history of your company, introduce your technicians, explain your different services options and share what sets you apart from the competition. Having these details presented by the face of your company will help your target market to understand your brand and make that personable connection needed to build your client relationship.
Inform Your Audience
Educational content is a great way to engage your audience. In the HVAC industry, there are so many different components that go into your business. Think of video as an opportunity to share informative tips and advice for homeowners to utilize. Rather than going direct for the sale, you are providing them with information that is useful. Some ideas include how to clean your filters, tips to combat weather erosion, how to troubleshoot issues and frequently asked questions. Viewers can refer back to your videos in times of need and in return, you will be top of mind for their HVAC needs.
Share Real Client Testimonials
Putting trust in an unfamiliar business takes a lot. Don’t let your audience believe only what you have to say. Allow them to hear and see what it’s like to work with your team from the people who have used your company. Sharing client testimonials is an additional method that will help build trust and credibility. These factors will help your audience feel at ease so that they can rely on you for their HVAC needs.
What is the Best Way to Use Video?
For the HVAC industry, reaching a large audience in your specific service areas is key. Consider utilizing a unique direct mail piece. Video in print is a groundbreaking way to grab the attention of your audience.
What is Video in Print?
This form of video marketing is featured in print format. A video is embedded into a printed format of your choice. This can include brochures, folders, magazines, folders, and business cards. As the reader is making their way through the printed piece, the video will play automatically, showcasing your expertly crafted video.
How will a Video in Print Piece Affect your Business?
A video in print direct mail piece is a revolutionary way to promote your HVAC company. By combining traditional marketing methods with new technology, we are able create an experience for your target audience.
Discover these positive ways it will impact your business:
- Your Audience Will Remember Your Message: According to Forbes, it is estimated that one minute of video content is equivalent to nearly 1.8 million words. This makes video the most effective way to get your message heard. By watching your video, your audience will understand everything your business can do for them.
- Differentiates You from The Competition: Have you ever seen video print used? Although the technology has been around for many years, it is not being utilized by many businesses. Take the leap now to step ahead of your competition and keep your business top of mind in your service area.
- Strengthens Your Brand: Your piece should encompass everything about your brand. From the logo, colors, and fonts you use across your trucks, uniform, website and more, this video marketing piece will tie together all of these elements to create a cohesive and consistent brand.
The PrintAVizion Difference
At PrintAVizion, we are a pioneer of video in print technology. We pride ourselves on utilizing the highest quality video components. We are dedicated to customizing each unit to perfection and offer a premium quality guarantee on each piece we create.
While video marketing may be a new strategy for your business, trust in our team to utilize our years of experience to create success for you. Whether you have a video already created that you would like to use or need help getting started with a video – we can handle it all!
Want to learn more? Our team is available for now for FREE introduction call! We would love to show you how a video in print piece from PrintAVizion will make a true impact for your HVAC business! Contact us today to get started.