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Ideas, playbooks and real results from the team that has put more than 760,000 video brochures, boxes and mailers into buyers’ hands since 2005.

263 articlesUpdated Oct 29, 2026By Devin Herz

Archive

Articles · page 16.

Video Marketing

Crafting Compelling Narratives: How to Use Video for Brand Storytelling

Brand storytelling video works when it is authentic, emotional, clear and visually strong. Behind-the-scenes clips, founder stories and testimonials built on a hook, conflict, resolution and call to action work best.

Dec 3, 2024 · 6 min read
Video Marketing

Direct Mail’s Resurgence in a Digital World: Why Video Mailers Are the Marketing Secret Weapon of 2025

Direct mail stands out because digital channels are saturated. The post cites open rates near 90% versus about 21% for email, and adding video makes mail memorable for executives and younger buyers.

Dec 3, 2024 · 6 min read
Video Marketing

The Intersection of Video Marketing and SEO: Enhancing Online Visibility

Video improves SEO when it is optimized: put keywords in titles and descriptions, add custom thumbnails, transcripts and captions, submit a video sitemap, and embed videos on relevant site pages.

Nov 27, 2024 · 4 min read
Video Marketing

Boosting Brand Loyalty with the Power of Video Marketing

Video strengthens loyalty programs by building emotional connection, explaining rewards simply, sharing real member stories, offering exclusive content and personalizing messages for each segment.

Nov 20, 2024 · 5 min read
Blog

15 Tips for Using Video Marketing to Build Trust and Clarity in Financial Services

Financial firms build trust with video by explaining complex products clearly, featuring real clients and advisors, answering FAQs in short clips, and ending every video with a clear call to action.

Nov 13, 2024 · 4 min read
Blog

The Trust Factor: How Video Testimonials Build Authentic Customer Relationships

Video testimonials build trust because real customers, not the brand, tell the story. Seeing and hearing someone like them solve the same problem makes prospects more confident to buy.

Nov 9, 2024 · 5 min read
Video Boxes

Holiday Video Gift Box Ideas: Combining Luxury with Innovation to Capture Consumer Attention

Holiday video gift boxes pair luxury packaging with a personalized video message, giving brands a memorable, personal way to stand out and build loyalty during the busiest gifting season.

Nov 7, 2024 · 4 min read
Video Boxes

Unique Holiday Gifts for High-Level Executives: Incorporating Video to Make a Lasting Impression

The most memorable executive holiday gifts include video, such as a video greeting card with a personal team message or a year-in-review video, paired with quality items tailored to the recipient.

Nov 7, 2024 · 4 min read
Video Business Cards

Creative Company Holiday Cards: On-Demand Video Cards to Impress Clients and Stakeholders

Video holiday cards stand out from traditional cards by delivering a personal, branded greeting. Keep the video to 30 to 60 seconds, include a message from leadership, and invest in quality production.

Nov 7, 2024 · 4 min read
Blog

Maximize ROI with Video Mailers: The Future of Direct Mail in 2025

Video mailers play a video automatically when opened, combining direct mail's personal touch with video's engagement. They cost more up front, but higher response rates can offset the investment.

Nov 7, 2024 · 3 min read
Video Business Cards

Revolutionize Your Holiday Campaigns with Holiday Video Cards and Unique Gift Solutions

Holiday video cards play a personal video when opened, making season's greetings more memorable than printed cards. Pair them with custom gift boxes or experiential gifts to stand out with clients and staff.

Nov 6, 2024 · 3 min read
Blog

Luxury Gift Boxes for the Holidays: Transforming Keepsakes into Unforgettable Experiences with Video Brochures

Adding a video brochure to a luxury holiday gift box plays a personal message or brand story when it opens, turning the gift into an interactive keepsake that clients and loved ones remember.

Nov 6, 2024 · 3 min read

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