A video strategy matches each video to a clear goal and channel instead of posting at random. Video now draws most site visitors before text does, and it can extend into print pieces too.
A video strategy matches each video to a clear goal and channel instead of posting at random. Video now draws most site visitors before text does, and it can extend into print pieces too.
Do you have a video strategy or are you haphazardly putting video content together whenever you get a chance and sharing it in random channels online?
Videos come in many shapes and sizes and different videos will achieve different goals.
Many website visitors will watch a video, if one is available, before reading any text.
They say a picture is worth a thousand words, and a minute of video can say far more. Consumers want quick and easy access to information, making watching a video much more desirable than reading a lengthy text. The more short videos that can be found either about or created by your brand, the better luck you’ll have reaching your audience and becoming a real influencer in your industry.
In a business climate dominated by technology, video marketing has emerged as a leading way for marketers to both influences and engage their target audience. While using video content in your company’s marketing strategy used to be an option, now it’s a necessity. Businesses that use video are far more likely to influence their audience in search, on social media, and on their website.
To learn how your business can leverage videos in both traditional and non-traditional ways, contact us today for a FREE consultation!
Discover how videos can also be used in tangible marketing in Video Brochures, Video Books, Video Business Cards and other marketing collateral that we can embed video screens into to get your video message directly into your audience’s hands.
Frequently asked questions
Why does my business need a video marketing strategy?
Different videos achieve different goals, so posting content at random in scattered channels wastes effort. A strategy matches each video to a clear goal and the channel where your audience will see it.
Do website visitors really prefer video over text?
The post states that 60% of website visitors will watch a video, if one is available, before reading any text. Consumers want quick, easy access to information, which makes short videos more appealing than long blocks of copy.
Is video marketing still optional for businesses?
The post argues it is now a necessity rather than an option. Businesses that use video are far more likely to influence their audience in search, on social media and on their own websites.
Can video marketing extend beyond online channels?
Yes, video can be embedded in tangible pieces like video brochures, video books and video business cards that put your message directly into your audience’s hands. PrintAVizion offers a free consultation to plan both traditional and non-traditional uses.
